A great deal of attention and effort is put forth by Distributors to grow their teams; largely to recruit more Distributors. However, the value of Customers in a Distributor’s organization can’t be understated. In order to build the strongest business, the acquisition of a strong Customer base is essential for several reasons.
1. Customers offer a more stable income and Qualifying Volume. A Distributor that signs up Customers on Autoship can count on that income and volume on a monthly basis. This reduces income fluctuation and makes commission checks more predictable. Having a broad Customer base also makes it less disruptive when a singe Customer decides to stop ordering.
2. Helping your downline cultivate their own strong Customer base will help to boost retention in our team. Imagine signing up two new Distributors. The first one doesn’t focus on finding Customers, while you help the second to recruit just three new Customers. Which one is more likely to stay engaged? If a Distributor only has just a small Customer base, why would they ever leave? By helping your new Distributors to quickly build a Customer base, you are helping to ensure high retention and long-term success for your entire team.
3. Customers who love the products may eventually show interest in the business opportunity and want to become a Distributor, adding another team member to your organization that has had great experiences with Kyani products.
Building a strong Customer base is an integral part of building a successful team and can sustain your organization through the ups and downs of network marketing.
